Articles

Julia Matsuieva : 0000-0003-4208-9173

Iuliia.matsuieva@uwr.edu.pl

Articles

Direct-to-consumer advertisement as a factor influencing the pharmaceutical market: Legal and theoretical aspects of DTC (the Polish case)

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pharmaceutical market, local legal requirements, direct-to-consumer advertising, advertising ban, rynek farmaceutyczny, krajowe regulacje prawne, reklama bezpośrednia, zakaz reklamy

The impact of generic medicines on the European pharmaceutical market: The example of Poland

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generic medicines, monopoly, competition, patented drug, market access, social value

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