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Seeking the H Zone: How we mix media messages to create compatible community in the emerging papyrus society

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agenda setting, agenda community, vertical media, horizontal media, audiences, public citizens

Agenda setting, priming, framing – TV news in Poland during election campaigns 2005 and 2007. Comparative analysis

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agenda setting, framing, priming, media agenda, public agenda, political agenda

Media effects in a transitional society: Setting the political agenda in the Kosovo elections of 2007

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agenda-setting, Kosovo elections, East European media, media effects, political communication

Local media and the “political brand”: Candidates attributes portrayed on local media and their consequences on public perceptions

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personalization, political brand, electoral campaigns, attribute agenda-setting, local media

Setting students’ professional agenda in the classroom

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communication, agenda-setting, university, education and lecturer

Public Service Broadcasting in Latvia: Old images, new user needs and market pressure

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public service broadcasting (PSB), post-communist transformation, media policy, political influence

Mission (im)possible. The case of Lithuanian Public Service Broadcasting

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audiovisual media, public service, Lithuanian Radio and Television, management, funding

Danish Public Service Broadcasting in transition: From monopoly to a digital media environment – a shift in paradigms

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public service broadcasting, media policy, media institutions, digital media

Multimedia development of PSBs: A challenge for the Nordic Media Systems

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Norway, Sweden, Denmark, Finland, public service broadcasting, media policy, Internet, digital media, multimedia

Public relations and strategic management: Institutionalizing organization – public relationships in contemporary society

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strategic management, publics, relationships, reputation, digital media

Reconsidering contemporary public relations: Theoretical engagement of practitioners in a communication society

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public relations theory, public relations practice, professional public relations, types of practitioners, image of public relations

Public relations in society. A new approach to the difficult relationships between PR and its environment

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system theory, legitimacy, reference group

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