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Языковые средства выражения, характерные для «женских» и «мужских» русских коммерческих реклам

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linguistic means of expresion, Russian advertisements, linguistic picture of the world

Lexikalische Gleichheiten, Parallelen und Unterschiede in deutschen und tschechischen Slogans

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advertisement, advertising language, foreign language influences, exaggreation, cliché, Anglicisms, sexisms, ungramatical expressions, taboo expressions, humor

Nieuczciwa i zakazana reklama skierowana do seniorów

DOI: http://dx.doi.org/10.19195/1733-5779.26.10

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seniors, advertisement, advertising law, unfair and inadmissible advertising, consumer rights, consumer protection, competition law, Act on Competition and Consumer Protection, seniorzy, reklama, prawo reklamy, nieuczciwa reklama, zakazana reklama, niedozwolona reklama, prawa konsumenta, ochrona konkurencji i konsumentów

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