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Persuasives Handeln: objektbezogen, multimodal, massenmedial. Gebrauch der „Taferln“ in österreichischen TV-Wahldebatten

DOI: http://dx.doi.org/10.19195/0137-1169.35.3

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multimodality, material means of persuasion, communicative resources, pointing, placing, media linguistics, Austrian political discourse, mass media

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