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Pokolenia X, Y i Z wobec reklamy internetowej

DOI: http://dx.doi.org/10.19195/1733-5779.28.22

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pokolenie X, pokolenie Y, pokolenie Z, reklama, reklama internetowa, zachowania nabywców, generation X, generation Y, generation Z, advertising, internet advertising, consumer behavior

Lifestyle segmentation of Czech food shoppers

DOI: http://dx.doi.org/10.19195/2084-4093.25.2.4

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consumer behavior, consumer segmentation, food-related lifestyle

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