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Direct-to-consumer advertisement as a factor influencing the pharmaceutical market: Legal and theoretical aspects of DTC (the Polish case)

DOI: http://dx.doi.org/10.19195/1733-5779.29.15

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pharmaceutical market, local legal requirements, direct-to-consumer advertising, advertising ban, rynek farmaceutyczny, krajowe regulacje prawne, reklama bezpośrednia, zakaz reklamy

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