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Public relations and strategic management: Institutionalizing organization – public relationships in contemporary society

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strategic management, publics, relationships, reputation, digital media

Contextualizing and redefining authenticity in organizational communication

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public relations, authenticity, corporate communication, persuasion techniques

Public relations and trust in contemporary global society: A Luhmannian perspective of the role of public relations in enhancing trust among social systems

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public relations, organic theory of public relations, systems theory, Luhmann, trust, contemporary society, metastrategy

Public relations without ethics will face the same fate as propaganda. Research reflections (Case study of PR associations in Poland)

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public relations, ethics, integrated marketing communication, public opinion, propaganda

Screening the theories of institutional dynamics in the light of the post-socialist transformation

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institution, evolutionary change, corporate social responsibility, foreign direct investment, Central and Eastern Europe

Opcje binarne na polskim rynku kapitałowym

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digital (binary) options, exotic options, option strategy

Wpływ opodatkowania na przepływy BIZ między krajami UE

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capital income taxation, tax rate effects, FDI, EU

Marianna Maliszewska, traductrice du "Congrès de Cythère", féministe avant la lettre

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translation, 18th century, Marianna Maliszewska, Francesco Algarotti, Italian-Polish cultural border zone, translation paratexts

Protagoras Platona: kompozycja, rozgrywka logosów i sokratejska parodia

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Platon, Protagoras, Sokrates

Le bruissement des voix dans une bataille littéraire. Pour et contre dans l’évolution du genre romanesque au XVIIIe siecle

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novel genre, criticism, morality, aesthetics, dispute, strategy

Digital switchover in Hungary. European policies and national circumstances

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digital switchover, European audiovisual policy objectives, national strategy, market forces, social and cultural environment, regulatory role

De la (non)visibilité des traducteurs polonais de la littérature latino-américaine à l’époque du boom polonais

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Latin American literature, translator’s invisibility, editorial strategies, critical book review

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