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Nieuczciwa i zakazana reklama skierowana do seniorów

DOI: http://dx.doi.org/10.19195/1733-5779.26.10

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seniors, advertisement, advertising law, unfair and inadmissible advertising, consumer rights, consumer protection, competition law, Act on Competition and Consumer Protection, seniorzy, reklama, prawo reklamy, nieuczciwa reklama, zakazana reklama, niedozwolona reklama, prawa konsumenta, ochrona konkurencji i konsumentów

Pokolenia X, Y i Z wobec reklamy internetowej

DOI: http://dx.doi.org/10.19195/1733-5779.28.22

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pokolenie X, pokolenie Y, pokolenie Z, reklama, reklama internetowa, zachowania nabywców, generation X, generation Y, generation Z, advertising, internet advertising, consumer behavior

Direct-to-consumer advertisement as a factor influencing the pharmaceutical market: Legal and theoretical aspects of DTC (the Polish case)

DOI: http://dx.doi.org/10.19195/1733-5779.29.15

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pharmaceutical market, local legal requirements, direct-to-consumer advertising, advertising ban, rynek farmaceutyczny, krajowe regulacje prawne, reklama bezpośrednia, zakaz reklamy

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